Breaking the rules in the fashion world

The model Ashley Graham just made history in the fashion world as the first top plus size appearing in the Sports Illustred magazine. She's 27 years old and her measures are far from the 90-60-90 stipulated by the fashion wordl. Although she has collaborated in different adverstiments of "plus size clothing", now she has appeared in this famous magazine wearing a black bikini and have the leading role in the last advertising campaign that claims the use of this garment by all women wathever their size is. This initiative has the intention of help to all women to feel attractive and safe with their bodies and also, with any type of swimsuit.

"It's necessary that all women with the same body as mine know thta their curves are beautiful"

-Ashley Graham-

With her work in this magazine and in others, Ashley is showing that something is changing in the fashion wordl. Another important brand, Calvin Klein, has just include in his CK Underwear another "plus size" model, Myla Dalbesio, with all the other models of the same campaing without doing any distintion or allusion to her size. 

I think that the forefather of these new campaigns was France when they start to ban the fashion walks of extremely thin women and for avoid it, all the modle will have to present a medical certificate before being hired and a few weeks later. All the models under 18,5 of the Body Mass Index would not be allowed to file.

All this kind of mesures and the participation in important adverstimeng campaing of this "plus-size" models it's very importnat becuase the social impact that the fashion and the image of these models trasnmit it's very influencial overcoat for the teenagers. It's supposed that they represent the image of the beauty and if they are telling women thta a plus-size is 38 and up, they are causing body image issues,  it's unrealistic expect that every women should be under the 38 size for feel beauty. 

In the other hand we have another porblem with this matter that is: When a model is considerate a plus-size and when not? Where is the limit? In fact, not so long ago, plus size models were around size 44-46, but that number has recenlty shrunk to a 38-42 and as far I'm concerned, I believe that in the "real world" moste people would never think of a size 42 as a "plus-size". Anyway, of course, we continue to see fashion predominately on thin bodies because we're told that's what sells. But the fact is, it's just what we've been seeing for so long that we don't know what the alternative would look like. This could change, but the fashion industry would have to want it to. The more "plus-size" women we see, the more we're like "hey! she looks good!". If we saw more average-sized women in media, the more comfortable we would be with those images and the more we'd want to see ladies who look like that in movies, TV, and another fashion campaigns.